Example Quarterly (mock)·2019-2021·Research operations
Sample case study: halving survey drop-off (mock data, UPDATED)
A mock study used to test the case study pipeline: a reader survey lost most respondents before page three, so a redesign cut the questions and tripled completion.
43%completion rate, up from 12%
Mock figure: measured across the 2021 wave against the 2019 baseline on the same invite list.
Completion by wave
| Wave | Invited | Completed | Rate |
|---|---|---|---|
| 2019 baseline | 5,000 | 600 | 12% |
| 2020 pilot | 500 | 118 | 24% |
| 2021 full wave | 5,000 | 2,050 | 41% |
All figures are invented for testing. See also the funnel chart.