Capabilities

A comprehensive showcase of expertise across business strategy, technical architecture, campaign execution, data analytics, collaborative leadership, and creative production. Each capability reflects years of hands-on experience delivering measurable results.

Customer Experience

Consumer-facing experience design grounded in direct, front-line customer service and scaled across digital channels. Applies the fundamentals of one-to-one retail — reading customer intent, reducing friction, and building trust — to products and journeys delivered through mass, segmented, and personalized media. Fluent across content, UX, and visual design, with the ability to translate the same customer understanding from a single interaction to an audience of thousands.

Areas of Expertise:

Customer Journey Mapping •Audience Segmentation •CRM & Lifecycle Marketing •Content Design •UX / Product Design •Experience Strategy •User Research •Editorial Direction

Business Strategy

Strategic planning and execution that drives organizational growth and transformation. Expert in stakeholder management, change leadership, and aligning technology initiatives with business objectives.

Key Accomplishments:

  • •Led strategic initiative that positioned Edify in front of thousands of real people, accelerating public perception during critical rebrand phase

Areas of Expertise:

Digital Transformation •Stakeholder Engagement •Change Management •Strategic Planning •Market Analysis •Business Intelligence •ROI Optimization •Brand Strategy

Systems Architecture and Integration

Design and implementation of scalable, integrated systems that connect disparate platforms and automate workflows. Specialized in cloud infrastructure, API integration, and building robust technical solutions.

Key Accomplishments:

  • •Built comprehensive payroll system for a non-profit organization, streamlining compensation management and reporting
  • •Developed custom solution for managing ad impressions on Edify from multiple sources, consolidating disparate data streams into unified analytics

Areas of Expertise:

Cloud Architecture (Firebase, GCP) •API Design & Integration •CI/CD Pipelines •Docker & Containerization •System Integration •Microservices •Database Design (Firestore, PostgreSQL) •Infrastructure as Code

Campaigns & Workflow

End-to-end campaign development and workflow automation that maximizes efficiency and impact. Expert in multi-channel coordination, content scheduling, and process optimization.

Key Accomplishments:

  • •Extensive Mailchimp expertise including campaign design, audience segmentation, automation workflows, and performance optimization for multi-channel marketing initiatives

Areas of Expertise:

Multi-Channel Campaign Management •Marketing Automation •Content Workflow Optimization •Email Marketing (Mailchimp) •Social Media Strategy •Editorial Coordination •Project Management •Process Automation

Analytics

Data-driven decision making through comprehensive analytics implementation, visualization, and insight generation. Specialized in translating complex data into actionable business intelligence.

Key Accomplishments:

  • •Contributed data-driven insights that informed critical business decisions for editorial and marketing content strategy at Edify, optimizing audience engagement and content performance

Areas of Expertise:

Google Analytics •Data Visualization (R, Python) •Dashboard Development •SEO Analytics •KPI Tracking •A/B Testing •Event Tracking •Performance Metrics

Teamwork

Collaborative leadership and cross-functional coordination that brings diverse teams together to achieve common goals. Proven track record in conflict resolution, consensus building, and fostering inclusive team environments.

Areas of Expertise:

Cross-Functional Collaboration •Conflict Resolution •Team Leadership •Stakeholder Management •Policy Compliance •Consensus Building •Communication Strategy •Organizational Development

Creative

Creative production across photography, video, audio, and visual design. Combining technical expertise with artistic vision to deliver high-quality multimedia content for diverse audiences.

Key Accomplishments:

  • •Award-winning photography for Edmonton Community Foundation's Legacy in Action, capturing compelling visual narratives that showcased community impact and philanthropic initiatives

Areas of Expertise:

Photography (Event, Portrait, Editorial) •Video Production & Editing •Audio Engineering & Mixing •Adobe Creative Suite •DaVinci Resolve •Content Creation •Visual Storytelling •Brand Messaging

Let's Work Together

These capabilities come together to deliver comprehensive solutions that drive business value and organizational success.

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