Example Quarterly (mock)·2019-2021·Research operations
Sample case study: halving survey drop-off (mock data, UPDATED)
A mock study used to test the case study pipeline: a reader survey lost most respondents before page three, so a redesign cut the questions and tripled completion.
43%completion rate, up from 12%
Mock figure: measured across the 2021 wave against the 2019 baseline on the same invite list.
This is mock data used to test the case study pipeline end to end. None of the organisation, people or figures below are real.
The quarterly reader survey was losing most respondents before the third page. After a redesign, completion rose from 12% to 41% on the same invite list ([1]).
- Removed 23 of 41 questions nobody had cited in two years.
- Replaced the media-habits grid with three short questions.
- Piloted with a 10% sample before the full wave.
The method is in the Report, the funnel is drawn in the diagrams, and the raw numbers are in the data.