Work Experience

Over 14 years of progressive experience in digital strategy, stakeholder engagement, content creation, and data analytics within media and publishing.

Digital Strategist, Content Contributor, and Business Analyst

Odvod Media / Odvod Publishing; Edify Magazine
February 2020 - Present
Edmonton, AB

Contributed to digital transformation during major rebrand from Avenue to Edify, managing multi-channel digital strategy, content production, stakeholder engagement, and business analytics.

Key Highlights:

  • Delivered 6 million article reads, 18 million advertisement views, and 1.7 million newsletter reads through strategic content optimization, SEO, and digital channel management
  • Supported website, newsletter, and social media transformation during rebrand, engaging customers, suppliers, and digital partners
  • Designed and programmed data dashboards for senior management, communicating KPIs and analytics insights
  • Developed high-quality professional photography for print and digital, adapting to journalism requirements across multiple styles
  • Managed complete podcast production pipeline including recording, mixing, mastering, and live audio engineering
  • Executed grassroots community engagement strategy at local events, reaching tens of thousands over 16 months
  • Authored marketing communications and brand messaging maintaining consistent voice across platforms

Technologies & Skills:

WordPress •Mailchimp •Google Analytics •SEO •Adobe Photoshop •DaVinci Resolve •RStudio •Python •Social Media Marketing

Conduct Committee Co-Chair

League of Extraordinary Albertans
April 2022 - 2025
Edmonton, AB

Volunteer leadership role investigating member conduct and implementing fair resolutions while ensuring organizational policy compliance.

Key Highlights:

  • Lead investigations of member conduct issues with fairness and privacy
  • Collaborate with cross-functional teams to build relationships and promote strategic communication
  • Ensure compliance with organizational policies and standards
  • Contribute to reputation management and organizational integrity

Technologies & Skills:

Conflict Resolution •Policy Compliance •Stakeholder Management •Strategic Communication