About Me

With over 14 years of experience in marketing communications and stakeholder engagement, I bring a proven ability to align brand messaging with organizational priorities and deliver impactful, data-driven campaigns.

Areas of Focus

Digital Strategy • Stakeholder Engagement • Data Analytics

Professional workspace

Background

As Digital Strategist at Edify magazine, I contributed to the transformation of digital channels during a major rebrand from Avenue to Edify, delivering 6 million article reads, 18 million advertisement views, and 1.7 million newsletter reads through strategic content optimization, SEO, and stakeholder engagement.

My background combines strategic marketing communications with strong analytical capabilities — designing data dashboards, briefing senior leadership on complex business topics, and executing multi-channel campaigns that balance creativity with measurable results.

With a Bachelor of Commerce from the University of Alberta (Strategic Management & Organizations, Entrepreneurship, Marketing) and certifications in Google Analytics, Cloud, and Data Analytics, I bring both strategic vision and technical proficiency to every initiative.

Core Approach

Strategic Thinking

Aligning initiatives with business goals and delivering measurable results

Relationship Building

14+ years fostering strong stakeholder relationships and community engagement

Data-Driven Decisions

Leveraging analytics and business intelligence to inform strategy and optimize performance

Urban pathway

Skills & Technologies

Digital Strategy & Marketing

  • SEO & Content Optimization
  • Email Marketing (Mailchimp)
  • Social Media Strategy
  • Multi-Channel Campaigns

Analytics & Business Intelligence

  • Dashboard Design (RStudio, Python)
  • Data Analysis & Reporting
  • KPI Tracking
  • Performance Metrics

Content & Communications

  • Content Strategy
  • Copywriting & Editing
  • Brand Management
  • Stakeholder Communications

Technical & Creative

  • WordPress & CMS
  • Photography & Image Editing
  • Podcast Production
  • Video Editing (DaVinci Resolve)

Let's Connect

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

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